Trademarks serve to identify the goods and services of a company. The signs eligible for protection are those in common use which are capable of distinguish-ing the goods and ser-vices of one undertak-ing from those of an-other undertaking. Words, numbers, let-ters, images, colours, holograms, audio se-quences and multime-dia sequences can be protected.
With the registration of the trademark, the proprietor obtains the exclusive right to use the trademark for the goods and/or services claimed. Third parties are prohibited from using the sign or similar signs for the goods/services claimed or similar goods/services with-out the consent of the proprietor if there is a likelihood of confusion.